KODIKA LABS BRAND KIT
Version 1.0, October 2026

Kodika Labs is a trading name of Kodika Tech Group, registered in Kenya.
Questions about the brand: hello@kodikalabs.com
Latest version of this kit: https://kodikalabs.com/brand


WHAT'S INSIDE

  logo/       The full logo: symbol and wordmark. Use this by default.
  wordmark/   The wordmark alone, for places where the symbol is already shown nearby.
  symbol/     The Code K on its own, for small spaces.
  avatar/     Square profile images for social accounts.
  favicon/    Browser and home-screen icons.
  colours/    The palette as CSS variables and JSON.

Every mark comes as SVG (use it wherever you can) and PNG with a transparent
background. Avatars are square and filled.


USING THE LOGO

  - Full colour on Paper or on Ink only. Use kodika-logo.svg on light
    backgrounds and kodika-logo-reversed.svg on dark ones.
  - On Tangerine, other colours or photos, use a one-colour version:
    kodika-logo-mono-ink.svg or kodika-logo-mono-cream.svg, whichever
    has more contrast.
  - Keep clear space of at least the width of the K's stem on every side.
  - Minimum size: 96px wide on screen (25mm in print). Below that, use the
    symbol, down to 16px.
  - Use the logo or the symbol, never both side by side.
  - Don't stretch, rotate, recolour or outline it, add shadows or effects,
    or set the name in a typeface yourself. Use the files as they are.

When writing the name in text, it is "Kodika Labs", or "Kodika" once
introduced. Not "KODIKA", "Kodika labs" or "KodikaLabs".


COLOUR

Mostly Ink and Paper, with Tangerine as the one brand colour. Tangerine fills
illustration panels and marks the one thing that matters on a surface; text
in Tangerine on Paper uses Tangerine 700 so it stays readable.

  Ink            #1A1410   RGB 26, 20, 16     Dark surfaces; text on light
  Paper          #FBF5EC   RGB 251, 245, 236  Light surfaces and the page background; text on dark
  Paper 2        #F2ECE3   RGB 242, 236, 227  Cards and raised areas on paper
  Paper 3        #E7E1D8   RGB 231, 225, 216  Pressed and inset areas; hairlines
  Tangerine      #FF6A1F   RGB 255, 106, 31   The brand colour: logo, panels, markers
  Tangerine 300  #FDA271   RGB 253, 162, 113  Light steps in pixel corners
  Tangerine 600  #DA5C1D   RGB 218, 92, 29    Dark steps; icons and graphics on paper
  Tangerine 700  #B14D1A   RGB 177, 77, 26    Tangerine text on paper (4.9:1)
  Ink soft       #67615B   RGB 103, 97, 91    Secondary text on paper
  Paper soft     #ACA69F   RGB 172, 166, 159  Secondary text on ink


TYPE

  Headlines   Instrument Sans Medium, tight letter-spacing
  Body        Instrument Sans Regular
  Labels      JetBrains Mono, uppercase with wide letter-spacing
  Logo        Unbounded (drawn into the logo files; don't set it as text)

All are free under the SIL Open Font License:
  https://fonts.google.com/specimen/Instrument+Sans
  https://fonts.google.com/specimen/JetBrains+Mono
  https://fonts.google.com/specimen/Unbounded


ILLUSTRATION AND IMAGERY

Illustrations are built from square tiles: pixel icons on a 6 by 6 or 5 by 5
grid, Tangerine panels with stepped pixel corners, and simple product scenes.
Photography is pixelated into visible square blocks with a warm grade. Please
ask us for illustrations or photos rather than making your own versions.
